Quantive (Gtmhub)
Who it fits
- Tool type
- Dedicated OKR tool
- OKR experience fit
- Advanced / at scale
- Orientation
- Leadership-led (top-down)
- Team size
- Enterprise
Pricing
- Free plan
- No
- Free trial
- Not disclosed
- Price band (per user/mo at 25 users)
- Quote only
- Pricing model
- Quote only
- Pricing transparency
- ★★★★★
- Monthly billing
- Not disclosed
No public pricing.
Product & integrations
- Slack
- Yes
- MS Teams
- Yes
- Jira
- Yes
- API
- Included
- Native integrations
- Not disclosed
- Mobile app
- Not disclosed
- AI maturity
- ★★★★★
Ambitious StrategyAI claims now folding into WorkBoardAI as the product sunsets; autonomous operation not independently verified.
Security & compliance
- SSO
- Paid tier only
- EU data hosting
- Yes, standard
- SOC 2
- Certified
- ISO 27001
- Certified
Company & reviews
- Company HQ
- United States
- Vendor stability
- ★★★★★
- Ownership
- Owned by a larger company
- G2 score
- 4.6 (203 reviews)
Acquired by WorkBoard, product sunsetting: forced migration.
Compared with OKRnest
- Quantive is no longer a live option: the platform is closed to new buyers and existing customers are being migrated into WorkBoard's enterprise stack.
- Teams leaving Quantive that want to keep their OKR practice without adopting another enterprise platform will find OKRnest a lighter restart: team-first, self-serve and running the same week.
Solution overview
Quantive (formerly Gtmhub) was one of the best-funded dedicated OKR platforms (~$160M raised) with deep enterprise analytics and integrations, SOC 2 and ISO certification, and ambitious StrategyAI claims. In 2025 it was acquired by WorkBoard and is now being sunset, with its capabilities folding into WorkBoardAI.
Existing customers face a forced migration and the platform is effectively closed to new buyers. It should no longer be shortlisted by new buyers.
Its main relevance to buyers today is as a migration source: teams leaving Quantive must choose between WorkBoard's enterprise stack and a lighter restart elsewhere.
Strengths
- Deep enterprise OKR heritage with strong analytics and integration capabilities, SOC 2 and ISO certified, and ambitious StrategyAI claims now folding into WorkBoardAI.
Weaknesses
- Acquired by WorkBoard in 2025 and being sunset: customers face a forced migration and there is no meaningful path for new buyers.
- Pricing was already opaque before the transition.
What customers say
Reviews effectively stop in late 2024, before the WorkBoard acquisition, so they describe a product that is now sunsetting. While active, users liked the OKR whiteboards, alignment tree, automated key result updates and clear visualizations.
Complaints centered on pricing feeling expensive and the reality that success required strong organizational buy-in. Read today, the review history is a record of a capable platform rather than a live buying signal.
How they position themselves
“Execute Your Strategy and Achieve Your Goals — Faster.”
The homepage still sells an AI-powered strategy execution platform, but the banner headline is the WorkBoard acquisition; the real message is transition.
Sources
Every data point above was checked against a primary source, last verified 2026-07-19.
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